March 29th, 2010 
Ifydcat Product DescriptionPacked with insider secrets, rules, and wisdom from nearly 200 of the leading authorities on direct marketing, this is the essential tool for techniques that produce results. Experts Denny Hatch and Don Jackson cover all you need to know–from planning to implementation–and from target strategy to all aspects of the creative process…. More >> [...]
Posted in Direct Marketing 
Tags: 2239, direct, Marketing, Pros, Secrets, Success, tell, Tested, their, TimeProven 
No Comments » March 18th, 2010 Ifydcat ISBN13: 9780470051054 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionPraise for The Online Advertising Playbook “Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don’t always get it right. The [...]
Posted in Uncategorized Tags: Advertising, Foundation, from, Online, Playbook, Proven, Research, Strategies, Tactics, Tested 5 Comments » March 11th, 2010 Ifydcat ISBN13: 9780130957016 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionA legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It [...]
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