March 19th, 2010 
Ifydcat Product DescriptionThis digital document is a journal article from Electronic Commerce Research and Applications, published by Elsevier in 2007. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.Description: This paper deals with the preattentive processing of banner advertisements [...]
Posted in Banner Advertising 
Tags: Advertisements, Banner, interference, location, modality, Preattentive, Processing, Role 
No Comments » March 10th, 2010 Ifydcat Product DescriptionThe World Wide Web provides an alternative way for practitioners to deliver advertising messages, and its success as an advertising medium continues as shown in a recent report from the Internet Advertising Bureau (2006). The Web ad revenues in the United States totaled over $12.5 billion for the year 2005, a 30 percent increase [...]
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