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Distributing corporate gifts is greatly helpful in a company’s image-building exercise and its efforts at maintaining a lasting relationship with its customers. It is a well-established fact that they are highly effective marketing tools. These gifts can help an organization immensely by positively affecting its sales. They can be used for a particular event of the company or they can be distributed at the launch of a company’s new offering. These gifts fulfil several purposes and thus are very successful as promotional items.