ISBN13: 9780750686495 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionThe tourism market is fiercely competitive. No other market place has as many brands competing for attention, and yet only a handful of countries account for 75% of the world’s visitor arrivals. The other 200 or so are left to fight for [...]
Posts Tagged ‘Integrated’
Strategic Integrated Marketing Communications
March 28th, 2010
Ifydcat ISBN13: 9780750679800 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionThis exciting and comprehensive new textbook deals with all aspects of integrated marketing communication from a strategic perspective. Integrated Marketing Communications is planning in a systematic way to determine the most effective and consistent message for appropriate target audiences. The book shows [...]
Marketing Communications: An Integrated Approach
March 24th, 2010
Ifydcat Exam Prep for Advertising, Promotion, and Other Aspects of Integrated Marketing Communications by Shimp, 7th Ed.
March 23rd, 2010
Ifydcat Product DescriptionThe MznLnx Exam Prep series is designed to help you pass your exams. Editors at MznLnx review your textbooks and then prepare these practice exams to help you master the textbook material. Unlike study guides, workbooks, and practice tests provided by the texbook publisher and textbook authors, MznLnx gives you all of the material [...]
Integrated Marketing Communications – What are communication objectives?
March 23rd, 2010
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