Posts Tagged ‘Impact’

The Impact of Television Advertising on Children

Product Description“We all know the box was not the best invention for children. A recently released tome, The Impact of Television Advertising on Children reinforces our trepidations. Written by Shailaja Bajpai and Namita Unnikjrishnan and published by Sage, the researched work also alerts us to the hazards of consumerism that TV exposes innocent minds to.” [...]

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Consumer’s Impact through Electronic Media Advertising: Case of Nepal: Advertising in Nepal

Product DescriptionAn advertisement can appear almost anywhere. In all developed countries, and most of the south, too, by now, there are five main media available: TV, the press, outdoor, radio and cinema. They are important in different proportions in different countries. In case of Nepal; ninety¿s onwards many private medias appeared. It is known that [...]

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Empirical Generalizations about Marketing Impact

Product DescriptionEmpirical Generalizations about Marketing Impact: What We Have Learned from Academic Research surveys academic research to determine what we know about the impact of marketing activities on product and company performance. With over 80 contributions from leading marketing scholars, it summarizes current knowledge about the impact of marketing spending in 16 topic areas…. More [...]

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Web-Activated Graphics for Maximum Promotional Impact

Introducing Web-Activated Graphics from Quad Products, LLC: A new medium for in-store, in-home or mobile promotion campaigns offering a unique, interactive experience for consumers and an economical new way to capture attention and increase marketing program response and results on a broad scale. Web-Activated Graphics provide virtual, computer-generated images in a unique stand-alone format or [...]

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Impact of newspaper advertising

Newspaper advertising works on the fundamental of building trust and confidence with the readers. According to Webwindows, a leading media agency in the UK, your choice of the newspaper, and the content and design of the advertisement should be such that it wins over the trust of the reader at the first go. Webwindows [...]

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