March 30th, 2010 
Ifydcat ISBN13: 9780321348104 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionTHE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic [...]
March 30th, 2010 Ifydcat Product DescriptionThis second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and case studies. This second edition looks closely at relationship marketing and public sector issues as well as providing expanded sections on: the definition of [...]
March 27th, 2010 Ifydcat ISBN13: 9780393731590 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionHow to find the ideas that make for great ads and deliver them in fresh, memorable, persuasive ways. Ideas are what make advertising great, but they’re elusive, which is why great ads are so rare. Advertising: Concept and Copy covers the conceptual [...]
March 27th, 2010 Ifydcat Product DescriptionStrategic Marketing Management (5th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this [...]
March 27th, 2010 Ifydcat Product DescriptionMarketing Case Studies provides a structured approach for students tackling case studies and business scenarios. Step-by-step, it takes you through a number of examples, pinpointing problems and suggesting ways to overcome them. This book replaces Mini Cases in Marketing. Marketing Case Studies gives you: *Fully worked examples *Specimen answers *Tips on how to pass [...]
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