March 30th, 2010 
Ifydcat David Meerman Scott is a marketing strategist, entrepreneur, keynote speaker, and seminar leader. He is the author of the hit book World Wide Rave and the number-one best-selling The New Rules of Marketing and PR: How to use news releases, blogs, viral marketing and online media to reach buyers directly, which is being published in [...]
Posted in Direct Marketing 
Tags: David, keynote, leader, Meerman, Scott, Seminar, speaker 
No Comments » March 29th, 2010 Ifydcat Product Description“Essentials of Contemporary Advertising, 2/e” by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors’ goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student’s “real life.” This approach truly [...]
Posted in Advertising Tags: Advertising, Arens, Contemporary, David, Essentials, Schaefer, William No Comments » March 26th, 2010 Ifydcat Our first ep for 2010 includes: * Clemenger Group executive chairman Robert Morgan: We jumped in and lost a heap of money only to come out stronger. * Jetstar GM of marketing David May: The agency world, I reckon, think all clients are stupid. * myspace VP Rebekah Horne on boss Rupert Murdoch: He gives [...]
March 23rd, 2010 Ifydcat David Ogilvy interviewed by John Crichton in 1977. Realized by the American Association of Advertising Agencies AAAA. David is seen as the “pope of advertising”. This is the complete interview version. Entrevista realizada por la AAAA al “papa de la publicidad”, David Ogilvy. Entrevista en versión completa. Thanks to the AAAA, to Ogilvy New York [...]
March 22nd, 2010 Ifydcat David Meerman Scott, bestselling author of The New Rules of Marketing & PR, and Greg Jarboe, author of youtube and Video Marketing: An Hour A Day, go on a tour of marketing videos, reviewing various case studies. Both begin by reviewing a Will It Blend video by Blendtec. The first Blendtec video was produced for [...]
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