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Posts Tagged ‘Copy’
Advertising: Concept and Copy, Second Edition
March 27th, 2010
Ifydcat ISBN13: 9780393731590 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionHow to find the ideas that make for great ads and deliver them in fresh, memorable, persuasive ways. Ideas are what make advertising great, but they’re elusive, which is why great ads are so rare. Advertising: Concept and Copy covers the conceptual [...]
Writing Your First Copy
March 16th, 2010
Ifydcat Website Advertising: 2 Legal Traps to Avoid When Writing Your Own Copy
March 15th, 2010
Ifydcat If you’re like most small ecommerce businesses, you’re likely to write your own marketing copy. Be aware that this is a highly regulated area that could result in substantial liability. I’ve boiled most of the regulations into 2 basic traps you must avoid. What is Marketing Copy? Wikipedia defines “copy” as written material, in [...]
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