March 30th, 2010 
Ifydcat ISBN13: 9780750686495 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionThe tourism market is fiercely competitive. No other market place has as many brands competing for attention, and yet only a handful of countries account for 75% of the world’s visitor arrivals. The other 200 or so are left to fight for [...]
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Tags: Approach, Communication, destination, Integrated, Marketing 
No Comments » March 28th, 2010 Ifydcat Related Blogs Is the creative approach consistent with the brand’s marketing and advertising objectives?
Posted in Uncategorized Tags: Advertising, Approach, brands, consistent, creative, Marketing, objectives No Comments » March 28th, 2010 Ifydcat Product DescriptionMarketing Communications: A Brand Narrative Approach is a mainstream, student-driven text which gives prominence to the driving force of all Marketing Communications: the imperative of Branding. The book aims to engage students in an entertaining, informative way, setting the conceptual mechanics of Marketing Communications in a contemporary, dynamic context. It includes key current trends [...]
March 26th, 2010 Ifydcat Product DescriptionThe goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop better marketing and advertising strategy. The authors discuss methodological issues regarding interviewing and coding, present applications of the [...]
Posted in Uncategorized Tags: Advertising, Approach, consumer, Decision, Making, Marketing, Meansend, Strategy, Understanding 2 Comments » March 24th, 2010 Ifydcat Product Description* Brand new edition of a best-selling textbook… More >> Marketing Communications: An Integrated Approach Marketing Communications: An Integrated Approach
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