ISBN13: 9780470437735 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionConfronting an era marked by dwindling support and increased competition, it is incumbent on administrators and higher education leaders at colleges and universities to broadcast who they are, what they do, and what makes them valuable. In his direct, unvarnished review of [...]
Posts Tagged ‘America’s’
Selling Higher Education: Marketing and Advertising America’s Colleges and Universities: ASHE Higher Education Report
March 23rd, 2010
Ifydcat 301 Do-It-Yourself Marketing Ideas: From America’s Most Innovative Small Companies
March 18th, 2010
Ifydcat Product DescriptionIn this sequel to the 150,000-copy best seller 301 Great Management Ideas, the editors of Inc. magazine switch the focus to the do or die business discipline of marketing. Each idea in this book was developed –and proven to work –by the country’s most innovative small companies. Easy to implement and requiring little or [...]
50 Interviews: Video Marketing Pioneers: How America’s Most Skilled, Most Inspired, Online Video Advertising Creators are Transforming the YouTube Landscape
March 13th, 2010
Ifydcat Product DescriptionThis groundbreaking research and analysis organized by Randy Berry represents a significant contribution to the emerging field of Internet Marketing. This work should serve as a tertiary resource for marketers seeking to add value to their websites by providing entertaining and informative content promoting products and services. Contemporary video consumption online clearly demonstrates the [...]
Newspaper Advertising Tips From America’s Top Ad Designer
March 11th, 2010
Ifydcat I get a ton of email asking about newspaper advertising. First and foremost, people want to know if the growth and popularity of the Internet and other forms of “new” media have rendered newspapers obsolete as an effective advertising medium. And to that I say, no way! Newspapers are alive and well, and as [...]
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