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It is for this reason that the subject has been in focus of most reputed business schools. Advertising has emerged as a major knowledge area that the students of management need to learn in detail. The book attempts to make learning the nuances of the subject easy to understand from the students viewpoint in a comprehensive manner. The creativity in advertisement, media planning, budgeting systems have remained on the focus for advertising fraternity and these find … More >>

Advertising Management Text and Cases