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Postcards are probably the least expensive way of achieving a large quantity of people with your sales message. Although they have their flaws, they are cost-effective at attracting fresh customers and allow you to make money off internet. But only if you use several simple rules that professional direct mail copywriters follow.

Catch their attention on Side A

Side A is the side with the picture on it. One beauty of a direct mail postcard is that your prospective client does not have to open it. There in the morning mail is your sales message, seen by all. So make sure you put something on Side A that attracts the attention of your prospect. Here are some ideas:

1. a wacky photo

2. a photo of your output in a sudden setting

3. an outrageous (but real) claim

4. your unique selling promise stated in a intriguing way

5. your prospect’s matter (the one that your product settles), stated in a compelling way.

The only aim of Side A is to arrest attention and stimulate interest. OK, so that’s two aims. You should motivate your prospect to turn your postcard over to look to the other side. So make sure Side A is interesting but does not tell your complete story.

Sell them on Side B

Side B is the part with the address and postage stamp. Here you generate desire and motive your recipient to act. You do not have much real estate upon which to give your sales pitch, so keep to your strongest profit. Describe in clear, compelling language what your reader obtains by purchasing your product. You don’t have enough room here to say enough to make a sale, so just sell the further step.

Ask for the further step, not the order

The next step nowadays is as a rule for the prospect to come to your website. That’s a good use for a direct mail business postcard: driving prospective clients to a special page on your website (named a landing page) where you give the whole dog and pony show and give prospects a convenient way to part with their money.

The next step may also be for the recipient to call you, or to visit your business. Both great uses of direct response postcards. So when you send out cards be sure you say enough, and in a suitable way, on this side of the card to motivate a prospective customer to lift the receiver or start heading in your direction. Which brings us to your offer.

Make your offer compelling

All direct mail pieces should contain an offer. What you are selling and what your offer is are two not equal things. For instance, using direct mail, banks promote credit cards.Their offer should overcome inertia. And so must yours. Make sure your postcard includes a strong offer.