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March 12th, 2010 
Ifydcat I know that large, national ad agencies/ media buyers would be interested in purchasing ads (for their clients) in the newspaper I work for. I am new to the business, but I know that my newspaper has indeed relied on national ad agencies/ media buyers for much of its ad revenue in the past (and still does). Is it okay for me, as an ad rep, to contact ad agencies directly to try to convince them to spend more of their client’s ad dollars with my particular media?
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Most newspaper, radio and tv companies have a national account manager that handles that. You would need to check with your manager first and see if they’ll allow it. Most of the time they will if the buyer doesn’t have an account with you.
You should talk with your manager, every company is set up differently and a lot of the times, companies have national account reps that have the right contacts and skills to go after different agencies. If you are allowed I suggest networking and trying to get a face to face meeting to give them information to get back to you.
Here are a few links that should help:
http://articles.directorym.com/How_To_Market_Your_Products_or_Services-a852389.html
http://www.adcomarketing.com/Article/Adco-Promotional-Product-Services.html
good luck!