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March 12th, 2010 
Ifydcat 
- ISBN13: 9780966738391
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
This book was created for the 90 percent of small business owners who reportedly are dissatisfied with the results they get from local advertising. If followed, these rules, among them don’t ask your customer what brought them in, demand absolute accountability, and sell something more profitable than a low price, will broaden the customer base and enhance the bottom line. Specific growth objectives for advertising expenditures and the development of a system of a… linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3D096673839X” rel=”nofollow”>More >>
The 33 Ruthless Rules of Local Advertising
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Can i please get my time back! If you are completly disfunctional you may learn something from this book. If you are running on all fours your wasting your time and a few brain cells.
Rating: 1 / 5
If you have any experience with marketing or have any common sense then you already know what’s in this book.
Rating: 1 / 5
If I would have had this book years ago, I could have saved thousands of dollars in wasted advertising. This book teaches you how to spend you dollars effectively to grow your business.
Rating: 5 / 5
This book will keep retailers, who are almost never schooled in advertising and who believe the media are ad experts (they aren’t), from making expensive mistakes. It disabuses them of wrong ideas about what it takes for a campaign or promotion to produce results, and helps them gain positive results. Professional advertising writers, who are schooled in the principles taught in this book, will pick up valuable ideas from it, since no one knows everything about his profession! I found good, useful information. It’s a good buy.
Rating: 4 / 5
The 200 page book is written in a easy-to-read format — full of tidbits that can help a business reach its local, targeted market. I read this along with a book on radio advertising hoping to get a greater insight into what may work for a new product we are launching.
I read pretty fast so it was worth the two hours I spent with it. It has information that can be referred to again and again as one executes on a local marketing program.
http://mop-jdh.blogspot.com/2009/01/radio-advertizing-can-work-for-right.html
Rating: 4 / 5