RSS Feed
Twitter
March 12th, 2010 
Ifydcat Integrated Marketing Communication: A management concept that is designed to make all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing work together as a unified force, rather than permitting each to work in isolation.
Target stores, for example, how does Target achieve IMC?
Posted in 
Tags: 
Post free ad in a collection of websites linked to
http://www.freewebs.com/freeclassifieds/
VERY long story short…
A company needs strong leadership at the top that supports IMC, and that develops company goals, outputs, quality requirements and incentives that allign consistently across all departments (very simple example, profit or volume, pick one.)
After the company has the c-suite interested in IMC, they still need to develop cross-functional teams and comprehensive communication systems between internal and external stakeholders to create strong horizontal allignment. It often takes a lot to break down corporate cultural barriers (sales and marketing tend to view each other as the enemy, so do competing ad agencies). Strong leadership, communication and consistent goals and incentives are essential for successful IMC.
Making a company TRUELY IMC is very complicated. That’s a really quick and dirty summary. I would recommend picking up some books from Kellogg School of Management or Don Schultz if you want to learn more.
For that i suggest you get a good advertising agency that specializes in IMC so you won’t go wrong with what you want to know. maybe ask them a little more about how IMC works. they should be glad to help someone if they want their agency to be known more.
IMC is too complicated to be explained here.