the creative department are the ones who pick the ad content and presentation methods. while the management dept are responsible for the financial part of it.. how much to spend, and making sure everything runs smoothly and on time and within budgets. basically one provides the ideas and the other handles the money
the creative department are the ones who pick the ad content and presentation methods. while the management dept are responsible for the financial part of it.. how much to spend, and making sure everything runs smoothly and on time and within budgets. basically one provides the ideas and the other handles the money