In the UK how much public money is spent on tv advertising by (or on behalf of) the government?

eg: Act on CO2, We’ll crush your car if you don’t pay the tax, Quit smoking, Benefit cheats will be caught.

Some of these ads are quite sinister – the mafia could learn from our government. As well as the amount spent I would also like to know [in your own opinion] how much – if any of this advertising is legitimate use of public money.

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