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March 11th, 2010 
Ifydcat Specifically for the year 2008, and if possible, broken down across the different media types. I’ve looked everywhere and short of paying several thousand dollars for beverage industry reports, I can’t find the figures I need anywhere. I need the figures for a project for my advertising class. Thanks.
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Check the library at your school, or try a business library. They generally have access to the reports.
Texas-based Dr Pepper/Seven Up spent nearly $160 million globally
The new ad campaign is expected to spend a lot more than the $30 million spent on 7Up’s ‘Un’ ad campaign