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Aerial Advertising Services

The last frontier is a phrase used by some to describe deep space, and by others to describe the oceans. In advertising the sky is like a huge surface on which to display a temporary message for all to see. We might say the sky is the last frontier in advertising. Aerial advertising uses this resource by pulling banners or billboards behind planes over large crowds. The message they contain gets read by a large number of people in a short time.

Aerial messages were once largely extravagant novelty statements like wishing someone a happy birthday or proposing marriage. How could a girl decline when the proposal is so creative and public?! But recently the messages more likely contain advertisements for products or services, political ads, or special events coming up.

Though most of the time these ads are pulled behind single engine planes, some have hired helicopters, and others have used remote controlled blimps or balloons. The novelty of a message in the sky defies being ignored, whether watchers are interested in the product or service or not. It has proven to be a low cost way to get a message to a large audience quickly.

Aerial advertising has taken a new form recently called night ads. These are lighted messages displayed on the bottom of the plane as it flies over. Like a UFO in the sky, a plane is heard and then, suddenly, a message begins to appear, written in the inky darkness.

We have all seen the signs on banks or motels where lights form words or numbers to display a message.  Now imagine this display attached to the underside of an airplane and flown over a crowd of people at night.  That is a night aerial ad. One company states the message is displayed on a 36 foot grid with letters 8 feet high, the grid containing 252 lights.

The moving letters are about eight feet high and are made of high intensity individual lights. Like the bank sign, the message can blink on and off, can be made bold, can travel right or left, can scroll up or down, and can sweep right or left. By using a creative variety, the attention of the audience is kept as they wonder what else it will say.

Though not yet as colorful, aerial nighttime ads have several advantages over daytime banner ads. First, there is no need for risky low level flying in order to hook the message and get it into the sky. Second, preparing the message is much simpler. Just type into the computer what you want displayed and the effects desired. No printing is needed. The message can be repeated or reworded for variety. Third, the message can be longer because it is only displayed a few words at a time. One disadvantage would be that fewer people are generally outside at night looking into the sky.

If someone is interested in an aerial night message, the first step is to plan a message. The message should be less than 45 characters (so it can all be read in time) yet contain all the information you want to get across. When this is accomplished, check online to see where an airplane banner company is available. It is a creative way to capture the attention of night sky gazers and get your message into their lives.