Expert Product Management: Advanced Techniques, Tips and Strategies for Product Management & Product Marketing

Product Description
This book teaches both new and seasoned Product Managers and Product Marketers powerful and effective ways to ensure they give their products the best possible chance for success. Learn four of the most critical elements in ensuring product success, and take-away practical strategies, insights, tips and techniques that Brian has learned from hands-on experience defining, launching and marketing over fifty products during the last twenty years of his career. T… More >>

Expert Product Management: Advanced Techniques, Tips and Strategies for Product Management & Product Marketing

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2 Responses to “Expert Product Management: Advanced Techniques, Tips and Strategies for Product Management & Product Marketing”

  1. Prabhakar S. Kotla says:

    This is a good book for people who are planning to move to Product management. Its not a bible for product management but this book is a must for every product manager.

    Brian has done a great job in condensing various aspects of product management in a concise fashion.
    Rating: 4 / 5

  2. M. Shaalan says:

    It focuses mainly on software product management so I returned it back – not my field
    Rating: 1 / 5

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