- ISBN13: 9781593374969
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
The Ultimate Marketing Plan, 3rd Edition is all you need to find your unique selling proposition and deliver it to the right prospects. You, too, can benefit from the easy step-by-step system that has already helped more than 5 million business owners!
This guide shows you how to put together the most promotable message possible for any product or service including: Getting free advertising Fueling word-of-mouth Communicating effectively
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The Ultimate Marketing Plan: Find Your Hook. Communicate Your Message. Make Your Mark.
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March 11th, 2010
Ifydcat 
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Fight The Good FightDan Kennedy is amazing. I own his magnetic marketing series. He is the grand daddy of the great marketers.
Rating: 5 / 5
The best marketing plan made easy. I never knew marketing could be so easy.
Rating: 5 / 5
… and it will be misleading for those, who are acutally not interested to build the business, but for those who are interested to create any of those 500 pages fancy looking books called “Mu Great Inc Marketing Plan, now Mr. Investor give me money”.
If you want create somewhat like this – this book is NOT for you, then choose a Harvard Press or Sunday Times copy/paste academic style writings to be purchased in airport or local bookstores.
But if you want:
- Unique ideas, how to promote you business in every field you are, sometimes with small and or no money – this is book for you
- If you want great examples, advices, and insights with a professional marketing specialist as Mr. Kennedy is – this book is for you.
- Examples, strategies, ideas & beyond.
One more time – this is NOT a book how to write a marketing plan.
Kennedy is right there – if you can not earn money without the money, you probably will not either, if someone will give you investment. This is for those, who wrote 2 star reviews there.
Those are ideas coming directly from marketing battlefield, a must have book for any business owner or marketer
Rating: 5 / 5
I read this book between showers on a UK beach holiday.
I found it easy to read, lots of information in an easy to understand lay out. Rather than just telling me how to do things there are many exhibits which show you how and provide lots of ideas to relate to your own business.
It has certainly given me food for thought and hopefully this will encourage me to start my own business sooner rather than later.
Rating: 4 / 5
Marketing is one of the most costly aspects of any business so it only makes perfect sense to be on top of it as much of it as possible. This book is a great read for those who need to freshen up for a new marketing plan or for the person who is just getting into business. A word of warning Dan likes to be straight forward so if you like sugar coating and fluff this book may not be for you. There are also recommendations for his other products or services in this book, and that only makes sense because it is a book on marketing (hope you learned a lesson there).
Read the books takes as many notes as you can and build an effective marketing plan, it will only cost you a ton of money if you do not.
Rating: 5 / 5