Comments on: The Truth About Pay-Per-Click Search Advertising http://cpaportal.com/3815/the-truth-about-pay-per-click-search-advertising/ CPA, Promotional and Online Advertising Solutions Sat, 27 Mar 2010 15:30:02 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: James Kukral http://cpaportal.com/3815/the-truth-about-pay-per-click-search-advertising/comment-page-1/#comment-13611 James Kukral Fri, 26 Mar 2010 22:50:18 +0000 http://cpaportal.com/3815/the-truth-about-pay-per-click-search-advertising/#comment-13611 <a href="http://www.amazon.com/review/R2DN5R77KFPP5H">Watch Video Here: http://www.amazon.com/review/R2DN5R77KFPP5H</a> The Truth About Pay-Per-Click Search Advertising is what it says it is. It's the truth about the business of pay per click from one of the Web's most respected search engine marketers. You will enjoy this book if you want to know how PPC really works, and how you can profit from it. Rating: 5 / 5 Watch Video Here: http://www.amazon.com/review/R2DN5R77KFPP5H The Truth About Pay-Per-Click Search Advertising is what it says it is. It’s the truth about the business of pay per click from one of the Web’s most respected search engine marketers. You will enjoy this book if you want to know how PPC really works, and how you can profit from it.
Rating: 5 / 5

]]> By: Rebecca Lieb http://cpaportal.com/3815/the-truth-about-pay-per-click-search-advertising/comment-page-1/#comment-13610 Rebecca Lieb Fri, 26 Mar 2010 21:00:23 +0000 http://cpaportal.com/3815/the-truth-about-pay-per-click-search-advertising/#comment-13610 The word "guru" is bandied around a lot in digital marketing but Kevin Lee is one of the few actually deserving of the title - and his expertise falls squarely into paid search advertising. For years he's been writing, teaching, speaking, and most importantly, practicing paid search advertising. This slim but meaty volume is the distillation of the essence of his knowledge. Concise, to-the-point and actionable. <br /> <br />Search ads should MAKE you money rather than COST you money. Before you get into the game, get this book. Read it. It will pay for itself with your first campaign. Rating: 5 / 5 The word “guru” is bandied around a lot in digital marketing but Kevin Lee is one of the few actually deserving of the title – and his expertise falls squarely into paid search advertising. For years he’s been writing, teaching, speaking, and most importantly, practicing paid search advertising. This slim but meaty volume is the distillation of the essence of his knowledge. Concise, to-the-point and actionable.

Search ads should MAKE you money rather than COST you money. Before you get into the game, get this book. Read it. It will pay for itself with your first campaign.
Rating: 5 / 5

]]> By: P. Oswalt http://cpaportal.com/3815/the-truth-about-pay-per-click-search-advertising/comment-page-1/#comment-13609 P. Oswalt Fri, 26 Mar 2010 20:19:06 +0000 http://cpaportal.com/3815/the-truth-about-pay-per-click-search-advertising/#comment-13609 If I had a chance to read the first three chapters of this book I would have moved along to the next one. I had a hard time reading the author's prose because as it is written for a graduate major in marketing and not the 'in the trenches' PPC guy who is trying to tune his Google and Yahoo campaigns. The chapters are 2-3 pages in length and offered now real workable solutions for me because I couldn't get past the densely written and compact prose. I wouldn't say it's worthless since no book is totally worthless, but I wouldn't recommended it to anyone. Rating: 2 / 5 If I had a chance to read the first three chapters of this book I would have moved along to the next one. I had a hard time reading the author’s prose because as it is written for a graduate major in marketing and not the ‘in the trenches’ PPC guy who is trying to tune his Google and Yahoo campaigns. The chapters are 2-3 pages in length and offered now real workable solutions for me because I couldn’t get past the densely written and compact prose. I wouldn’t say it’s worthless since no book is totally worthless, but I wouldn’t recommended it to anyone.
Rating: 2 / 5

]]> By: C. Kendall http://cpaportal.com/3815/the-truth-about-pay-per-click-search-advertising/comment-page-1/#comment-13608 C. Kendall Fri, 26 Mar 2010 17:33:47 +0000 http://cpaportal.com/3815/the-truth-about-pay-per-click-search-advertising/#comment-13608 Kevin over-delivers in this invaluable book that should be on any marketers bookshelf. This book is great for someone trying to get a whole-scope view on the world of pay-per-click marketing in a short time. The book starts out with an introduction to ppc as well how it all was started. He covers the original creators of the idea, how it evolved, and what its becoming. Kevin then introduces you to the usable world of ppc including how to use for your business (whether trying to gain leads, sales, or just build your brand or market presence) as well as things to be weary of like "click fraud". He describes tracking, analytics, data collection, proper keyword and market selection, expanding your target audience, conversions,and many other things you need to know to properly run a search campaign intelligently and with the least risk. The final parts of the book give you an 'insiders' insight on what to look for in the future as well as introductions to newer ways of ppc marketing such as mobile marketing and even social search. Kevin lays out the theory and structure of this book in a clear and precise manner that makes even the most technical subjects easy to digest. If your new to PPC or just want to touch-up your skills and sharpen the edges on your campaigns, Kevin's book "The Truth About Pay-Per-Click Search Advertising" is a must-read! Rating: 5 / 5 Kevin over-delivers in this invaluable book that should be on any marketers bookshelf. This book is great for someone trying to get a whole-scope view on the world of pay-per-click marketing in a short time. The book starts out with an introduction to ppc as well how it all was started. He covers the original creators of the idea, how it evolved, and what its becoming. Kevin then introduces you to the usable world of ppc including how to use for your business (whether trying to gain leads, sales, or just build your brand or market presence) as well as things to be weary of like “click fraud”. He describes tracking, analytics, data collection, proper keyword and market selection, expanding your target audience, conversions,and many other things you need to know to properly run a search campaign intelligently and with the least risk. The final parts of the book give you an ‘insiders’ insight on what to look for in the future as well as introductions to newer ways of ppc marketing such as mobile marketing and even social search. Kevin lays out the theory and structure of this book in a clear and precise manner that makes even the most technical subjects easy to digest. If your new to PPC or just want to touch-up your skills and sharpen the edges on your campaigns, Kevin’s book “The Truth About Pay-Per-Click Search Advertising” is a must-read!
Rating: 5 / 5

]]> By: James H. Johnson http://cpaportal.com/3815/the-truth-about-pay-per-click-search-advertising/comment-page-1/#comment-13607 James H. Johnson Fri, 26 Mar 2010 17:11:46 +0000 http://cpaportal.com/3815/the-truth-about-pay-per-click-search-advertising/#comment-13607 I had high hopes for this book. They were dashed. I could not even find one useful sentence. Rating: 1 / 5 I had high hopes for this book. They were dashed. I could not even find one useful sentence.
Rating: 1 / 5

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