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Can anyone recommend a good marketing and/or project management software program?

March 24th, 2010 Ifydcat

Looking for software offering similar features to programs like Marketing Central and Marketing Pilot, i.e. project managment software that’s specifically tailored to those in the marketing industry. Not outrageously expensive, must be suitable for small but growing marketing and PR consultant firm with clients primarily in the healthcare industry. Desired features would include digital access management, online proofing and approval capabilities and marketing results tracking. Web-based preferred, but would also like info on any non-web based programs. Please also provide specific details on your experience with the product you are discussing and/or recommending. Thanks!

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One Response to “Can anyone recommend a good marketing and/or project management software program?”

  1. crys says:
    March 24, 2010 at 4:34 pm

    I use MS Project, this is the de-facto standard. Not for marketing project but for IT projects. It’s capable of resource planning and management, and time planning and management, knows the GANT diagrams and PERT charts. Good tool.
    I have tried free tools, but nothing currently offers the same kind of flexibility and useability.

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