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March 24th, 2010 
Ifydcat 
Product Description
The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding — a subject generating intense interest both in academia and in the “real world.” The principle theory behind these conferences is that much can be gained by joining advertising and marketing professionals with academic researchers in advertising. Professionals can gain insight into the new theories, measurement tools and empirical findings that are emerging, w… More >>
Brand Equity & Advertising: Advertising’s Role in Building Strong Brands
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This book does not really adress questions like how does the brand fit with strategy or an organisation’s core competences. But it does a superb job of illustrating the huge variety of ways that creativity can be embedded into a brand’s communication relationships with consumers. If you’re interested in forming an e-mail discussion group on this or other outstanding books on branding contact me. Chris Macrae, editor of Brand Chartering Handbook and MELNET
http://www.brad.ac.uk/branding/ E-mail me at wcbn007@easynet.co.uk
Rating: 5 / 5
i didn’t imagine that the service was really good.
i’ve always been sceptical to buy on internet, but i made some few purchases, wow!!!! i needed this book for my university. and it isn’t anymore produced in europe…incredible—-
good and fast delivery service, even if the price was a bit high…
they said 3 days and they meant it…
Rating: 4 / 5