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How to Design Effective Marketing Materials for Print and Web Sites using the AIDA formula. The Profit Rich Marketing™ Show with Ford Saeks Episode 3 – Part 2 It doesn’t matter what you’re selling or what industry you’re in…if you selling online or offline you can only stay in business if you’re making a profit. That profit comes from either increasing sales or reducing your expenses… This blog Video is about both, because when you make your marketing materials more effective — you’ll increase your bottom line. Watch this video about the AIDA method with master marketer Ford Saeks. Please write down these letters: AIDA AIDA is an acronym for the formula used in creating powerful and effective marketing communications, sales letters, and is widely used in advertising too. A – Attention (Awareness): attract the attention of the customer. Stand out! I – Interest: raise customer interest by demonstrating features, advantages, and benefits. D – Desire: convince customers that they want and desire the product or service and that it will satisfy their needs. A – Action: lead customers towards taking a specific and measurable action. Review all of your materials and see if they follow the AIDA formula, and then identify your super stars! You might be surprised by what you find when you look at your materials through the AIDA formula. Now that you know what to look for, let’s see what you should do when planning new marketing materials? Our goal is to follow the AIDA method …