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TwitterWhether it be in person, door to door or online etc. What tips and tricks can you give me for marketing a small business that offers a specific service.
crea-tions.com
marketing tips?
March 23rd, 2010 
Ifydcat CPAPortal.com
CPA, Promotional and Online Advertising Solutions
March 23rd, 2010 Ifydcat 
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Hey. Great question. I am more of an online marketer, but the basics are the same. You need to appeal to the persons emotions and desires. There is a lot to actually making a sale and basically it involes 3 questions. Why are you doing this, what’s in it for me, and how can i trust you. These 3 questions must be answered when you are pitching something.
As far as online goes if you are looking to start a website selling your service I would gladly write you a sales copy for $700 to help sell your product. Generally you can get a sales copy anywhere from $2000 to $15000, but I like to help out first timers with cheap prices. email me if you are interested at aportela06@yahoo.com.
Or you can learn how to write one yourself from one of the greatest copywriters in the business at http://www.andrewportela.com/burpies.htm
I think if you are marketing a small business, the most important thing is to put yourself in the shoes of your prospective customers, and understand the benefits from THEIR side. Respect their time. Give them good information. And if your business depends on repeat business or good word of mouth, then be sure that you are giving them the straight scoop! While some strategies drive short term sales, they may actually be bad for your business over the longer haul.
I do promotional marketing for a living, send me email (see my profile) and I will give you all the tips you will need, for free! And all the tips I will give you to use will be free too.
I like when people get wraps on their car, or even just a small wrap for the back window of their car (if it’s a nicer car). That’s not pushy at all and it always catches my interest.
I think one of the best things is to deliver the solution to the problem they need solved. Whether they are looking for information or a specific problem, if you focus on solving their problem you will have a customer. If you are offering a service that they may not really feel the need for, then you need to figure out a reason to present to them of why they do need what you offer.
The first thing to consider is who is your best target market, then market to them exclusively. Let’s say you offer a lawn service. Dan Kennedy tells a story about a client of his who had this service. The client had purchased Dan’s flagship product, “MAGNETIC MARKETING System Toolkit” available at http://www.dmwebsite.com/skagit/mag-mkt.html but he was only getting a paltry 0.25% return on his mailings.
So Dan had the client drive him around the neighborhood he was mailing to. About 70% of the homes appeared to be rentals and many were badly in need of rehab and paint. Dan told his client to find a neighborhood where the homes and lawns were well maintained.
When the client mailed the same sales letter to this neighborhood, the response jumped to 2.5% – a whooping 1000% increase in response!
Thanks for asking,
Rod
http://www.squidoo.com/seriousmarketingsystems/