CPAPortal.com

Product Description
Authors: Art Averbook, President, CO-OP PROMOTIONS, Russ Bowman, President, Westfield Marketing, Inc., and John Karolefski.
This book begins with a “strategic assessment” of the value of new customers and how marketing planners should consider various options for both new product/service introductions and established business-building. The second chapter covers research that has been gathered by marketers, academics, and the PMA. Chapters four and five cover the tac… More >>

All About Sampling & Demonstrations