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March 21st, 2010 
Ifydcat I am doing my uni practical for three months in marketing at a 4 star hotel. The problem here for me is that our target market is internationals so I can’t advertise much here, and most of promotional ideas ive come up with have already been done. Is there anyone that can come up with a great idea?
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advertise in air ports?
Advertise on international business magazines like The Economist. This is where most of the 4 and 5 stars hotels advertise.
i believe that the hotel has their website already and the website is used as one of the marketing tools as well. Build another secondary website for this hotel where you are going to put the travel agencies inside and when people wants to look for a travel agent contacts through the internet, they will be able to see your hotel too. You can start to build the secondary website here: http://www.website.ws/powercontrol ( your website can be http://www.hotelname.ws i have built my website through the same link and u can see them here: http://www.silverroad.ws
You will get 10 email adress and the it can be given to all the marketing team. Try this idea & I hope it can help. If you have a question, just email me.
what you need to do is advertise with international airlines. you need to get the hotel in the airline magazines and featured at airports. this way when people travel to a foreign nation and dont know where to stay they will have your brand already in their mind and it will seem familiar to them. they will choose your brand more often because its familiar. you could also offer discount coupons in those shopping magazines on planes or in magazines and newspapers at major airports(JFK, La Guardia, O’Hare, LAX) .
Another idea would be to join websites like expedia or travelocity if you are not partnered with them. Many more people are shopping online for deals now that price comparison is just a click away. You may have to offer discounted rooms but your rooms occupied ration should increase by enough to be more profitable.
Hosting events is also a major way to advertise a hotel brand. You sponsor a major sporting event, convention, or concert. An example would be like Motel Six sponsors the professional bowling association and hosts events. Get in on trends like texas hold em poker or the x games to reach out to younger generations. You need to find out if the costs will be worth the revenue gains to take on a sponsorship.
Last I would look into other forms of transportation to hook up with because moving people=people who need a hotel. Look at advertsing on trains, buses, or boats in europe and asia.
If you get a good job and make it to the top reward me with a job in the future.