Advertising – What psychological tricks do they use?


Dr. Robert Cialdini discusses sales principles – It`s all about changing your social reality. (Excerpt from a psychology documentary about “Social Reality” with Philip Zimbardo) en.wikipedia.org

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25 Responses to “Advertising – What psychological tricks do they use?”

  1. Cialdini was a pioneer. Obviously this video is old, but what’s fascinating is recent neurological findings back up many of Cialdini’s marketing principles. Good stuff.

  2. over the year of studying nothing else but myself as an individual thinker, I’m fully surprised that my task in this life is nothing else but to understand the way I think, react toward actions and events and the way I feel over things are attracted to me!!!!! This is funny, it seems that I’m an alien living an a moving device is no mine and sometimes it gets out of control. Do I need professional help?

  3. arp00428 says:

    I’m conducting a social experiment. Check out the funny facial profiler on my page.

  4. agamemnon76 says:

    Cialdini wrote an excellent book called Influence where he goes into detail about all of these techniques. Anyone in management, teaching, or any type of leadership position should be aware of these techniques. It also helps you defend yourself against being manipulated by them.

  5. IssoPro says:

    i would also recommend cleaning your temporary internet files/internet cache/browsing history once a day or you can use private browsing so all of that stuff is deleted each time you close your browser. try using a program called “spybot search and destroy” to clean out spyware every 1-3 days. that might help out some.

  6. IssoPro says:

    @MrFoChizzel – there is a number of ways to remove cookies and to prevent ads from displaying on your browser. if you use firefox, go to their website and look for the add on called “ad-blocker” they are all free.

  7. MrFoChizzel says:

    @IssoPro Do you know how I can remove them?

  8. IssoPro says:

    @MrFoChizzel – those “bugs” you mention might also be referred to as cookies. companies use these to determine your browsing habits and then they determine which products to advertise to you.

  9. jjpersuader says:

    If you don’t want to take these kinds of psychological persuasion techniques to the darker side, definitely do not click on my username.

  10. CDSuperTeam says:

    That dude had a cool voice, lol

  11. shine350 says:

    all advertising is mind abuse

  12. donjabroni says:

    @shabbooo7 – Edward Bernays is the father of the PR. He used the techniques of his uncle (Sigmund Freud) to manipulate public opinion using the subconscious.

  13. shabbooo7 says:

    who’s Edward Bernays

  14. shabbooo7 says:

    this is horrible! first time to know such thing! i’m studying marketing, they might teach us such thing :D !! i really got shocked by this news

  15. MrFoChizzel says:

    I HATE advertisers, they have these bug things that they attach to your computer to track what you look at on the internet and then they sell that info to other companies and they make an ad trying to get you to buy something like the other day: i was looking for an online tutor for math, so i go to Sylvan but it’s too expensive, then the next day on every sing page i go on theres an ad that says “Save $100 on a Sylvan Math program”, I’m like dude WTF!! Fucking advertisers piss me off!

  16. cronin098 says:

    haha Shut up, Larry Bird! You’re white!

  17. Natovr7 says:

    It is actually very good, I own one :p it’s really good compared to the old Samsung (or Panasonic) or something I owned in my old house.

  18. tehbunny019 says:

    The Dyson vacuum was actually a terrible product. You failed at failing to be indoctrinated.

  19. LewisT1000 says:

    There is some “brainwashing” to an extent, good example is a Hoover Vac for kids and Barbie Credit Cards.

    But the thing with that is that we can turn off the TV or not buy that particular item. “The Persuaders” video makes the case that it is actually getting harder for advertisers to reach customers, due to their over “brainwashing”.

  20. LewisT1000 says:

    I will have to check him out, another video to watch on advertising is the Frontline: “The Persuaders”.

  21. ajayg514 says:

    google “themusicage advertising”

  22. Natovr7 says:

    Advertising tends to have a negative impact on me. I tend to specifically avoid products that are over-advertised… except products that are really good, and stand out from all the rest – like the Dyson. I don’t know why I do this… guess it’s teenage rebellion or something along those lines XD

  23. Metatronicus says:

    Saying that is exactly what they expect of us, it is so subtle , and so accumalitive, that we do not notice it.
    Brainwashing is about repeating, progressively.

  24. donjabroni says:

    True but there’s a deeper subconscious layer behind advertising. If you ever read up on Edward Bernays, you’ll get a bigger and better picture of advertising.

  25. doesn’t this scientist look like Harrison Ford?

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