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March 20th, 2010 
Ifydcat 
Product Description
Empirical Generalizations about Marketing Impact: What We Have Learned from Academic Research surveys academic research to determine what we know about the impact of marketing activities on product and company performance. With over 80 contributions from leading marketing scholars, it summarizes current knowledge about the impact of marketing spending in 16 topic areas…. More >>
Empirical Generalizations about Marketing Impact
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