Introducing Web-Activated Graphics from Quad Products, LLC: A new medium for in-store, in-home or mobile promotion campaigns offering a unique, interactive experience for consumers and an economical new way to capture attention and increase marketing program response and results on a broad scale. Web-Activated Graphics provide virtual, computer-generated images in a unique stand-alone format or combined with live, real-world images, creating a dynamic, interactive experience for the viewer in any combination of graphics, videos, audio and text, and, if desired, merged with real-world footage in real time. This is accomplished by presenting a specialized, printed trigger “Tag” to any web-cam with web access through a desktop or laptop computer, or even through any cell phones with a camera and web access. In the field of beverage cups, Web-Activated Graphics can be very conveniently used on any size cup with Tags easily printed on any cup material, whether plastic, paper or foam. Design of the trigger Tag can be as simple as an obvious, single color logo printed alone on the cup, or can be hidden in any complex full-color illustration or photograph printed on the cup, and requires only standard printing capabilities currently used by cup manufacturers. Our proprietary software recognizes the specific Tag presented to the web-cam and activates the related graphics files stored on our servers, triggering those files to play and be shown to viewers using that specific Tag …
Web-Activated Graphics for Maximum Promotional Impact
March 20th, 2010
Ifydcat
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