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Online advertising prices. How much should I charge?

March 20th, 2010 Ifydcat

I am starting a new website that will feature advertising in addition to the site content. Is there a formula or any special way to figure out how much I should charge for advertising space and frequency? Especially during the launch phase when I won’t have an established page views and site visit numbers? What else should I do regarding launch advertising?

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2 Responses to “Online advertising prices. How much should I charge?”

  1. scott says:
    March 20, 2010 at 4:27 am

    Check the rate structures of your competitors. Such as Google, Yahoo and MSN. Determine what your offering is in comparison to theirs and use their prices to establish a base-line for yours.

  2. seconeye says:
    March 20, 2010 at 4:58 am

    You should go for a very little price at starting. Like 10$ per month for a small banner.

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