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March 20th, 2010 
Ifydcat I am starting a new website that will feature advertising in addition to the site content. Is there a formula or any special way to figure out how much I should charge for advertising space and frequency? Especially during the launch phase when I won’t have an established page views and site visit numbers? What else should I do regarding launch advertising?
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Check the rate structures of your competitors. Such as Google, Yahoo and MSN. Determine what your offering is in comparison to theirs and use their prices to establish a base-line for yours.
You should go for a very little price at starting. Like 10$ per month for a small banner.
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