Comments on: Advertising Campaign Strategy: A Guide to Marketing Communication Plans

By: Allastir Hayes

Allastir Hayes — Sat, 20 Mar 2010 08:10:31 +0000

This book is an excellent source for understanding Advertising from A to Z. This book teaches all the necessary elements for developing a successful advertising campaign, creating the plansbook, and then winning the client’s business. It gives great examples, it easy to read, as well as, thought provoking. It is truly a great guide to Marketing Commuincation Plans. It is used in Clark Atlanta’s MBA Program for Advertising and Promotion. It’s definitely “On Point!”
Rating: 4 / 5

By: Tessa & Aidan's Mommy

Tessa & Aidan's Mommy — Sat, 20 Mar 2010 07:06:42 +0000

I am using this text for an intermediate-level advertising course and it is so incredibly tedious I think I might die. For every point there are endless paragraphs of explanations but very few examples. This leaves the reader feeling like he or she is reading a technical manual. I would not recommend this for any course unless the instructor was going to supplement with valuable lectures to illustrate this dry and dull text.
Rating: 2 / 5

By: Jose M. Pena

Jose M. Pena — Sat, 20 Mar 2010 06:19:31 +0000

This is a great book for ad student, professionals and amateurs. Is very compact with a lot of informatiion especially in ad estrategys and marketing. You can understand very well the concept of how it works the advertising and the marketing together in this complex topic of the advertising bussiness. Is a great deal!
Rating: 5 / 5

By: Olivia John

Olivia John — Sat, 20 Mar 2010 04:31:03 +0000

The book came quickly and in pretty good shape. Little to no markings. Overall a good buy.
Rating: 4 / 5

By: Jennifer Collom

Jennifer Collom — Sat, 20 Mar 2010 02:48:09 +0000

I received the book in great timing and it was exactly as described. Good Job!
Rating: 5 / 5