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March 19th, 2010 
Ifydcat 
Product Description
From creating a strong internet presence and high-quality, eye-catching mailers to ensuring happy customers and promoting word-of-mouth referrals, this indispensable handbook details the multitudinous ways wedding and portrait photographers can supercharge their marketing efforts to bring in more clients and better profits. Containing a step-by-step guide to the power marketing method—a systematic, proactive approach that takes advantage of the best possible resou… More >>
Power Marketing, Selling, and Pricing: A Business Guide for Wedding and Portrait Photographers
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A systematic and organized approach to develop and succeed at building a highly efficient and profitable business is the goal of this book. Likewise, this book is just as systematic and organized in helping the reader learn what it takes to prosper from these objectives. Every page is densly packed with information covering just about every angle possible for financial growth. These ideas can easily benefit anyone with an inclination to build or improve their business.
Rating: 5 / 5
Many photographers in the book (who I either know or have met) want to boast about what they want you to think is reality. Really it is just their ego speaking. This book must have at least hundreds of misspelled words. A few good suggestions but over all a very poorly written book.
Rating: 1 / 5
I’ll definitely place this one on my “active” bookshelf. There’s so much here that it’s impossible to digest it all in one sitting. Lots of thought-provoking questions, insightful interviews and case studies. Well worth the cost!
Rating: 5 / 5
POWER MARKETING, SELLING AND PRICING: A BUSINESS GUIDE FOR WEDDING AND PORTRAIT PHOTOGRAPHERS appears in its second updated edition to explore marketing programs and options, the latest opportunities in blogging, press releases and online tools, and techniques ranging form using benefits-based sales to pricing and making discounts and promotional offers. The result is a ‘must’ for any library strong in business guides to the photography business in general and wedding business guides in particular.
Rating: 5 / 5