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Product Description
Retail Marketing offers a thorough look into retail management, with coverage of advertizing, location, pricing, policies, administration, the customer and more. Features include: the strategic planning model; retailing in action scenarios that discuss ethics, international retailing or competitive strategy; and legal and financial chapters that offer coverage of financial planning and statements, including a six-month merchandizing budget…. Marketing-Textbook-Robert-Lusch/dp/0538826975%3FSubscriptionId%3DAKIAJ7CY6K2NSQO67OCA%26tag%3Dexclussupert-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3D0538826975″ rel=”nofollow”>More >>

Retail Marketing/Textbook

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