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March 19th, 2010 
Ifydcat 
Product Description
Direct marketing is a trillion-dollar industry and a marketing discipline that produces the bottom-line results most companies want to achieve. Many businesses are becoming more aware of the potential direct marketing offers, and as new technologies and opportunities emerge, more marketers are including this discipline in their marketing mix.
In The Complete Guide to Direct Marketing: Creating Breakthrough Programs That Really Work master marketer … More >>
The Complete Guide to Direct Marketing: Creating Breakthrough Programs That Really Work
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cool cover and yes this book shows exactly how to find the red umbrella people and move them down the buying path.
Rating: 5 / 5
If you are looking for ways to make your direct marketing efforts more effective, more profitable, Chet Meisner’s “The Complete Guide To Direct Marketing” is a must read.
What’s really first-rate about the book is the up-to-date information that includes the new marketing technology, along with a good review of the classic elements of a successful direct marketing campaigns. This is definitely a book for pro’s and new marketers who plan to use direct marketing.
M.E. Newton, President, Dirmark Group, Inc.
Rating: 5 / 5
My teacher chose this book for the class but my classmates and I found that the author kept jumping to different ideas, making it hard to follow and sometimes not understandable.
Rating: 3 / 5
Good overview to explain the differences between Marketing and Direct Marketing. I read this specifically to reaquainte myself with best practices.
Rating: 4 / 5
I needed a quick read to get my first direct marketing campaign started. This book provides comparisons to other marketing techniques and direct marketing examples. Also, it provides guidelines for approaching your audience and testing your approach. Easy read. I will read this book again to fine tune my approach down the road.
Rating: 5 / 5