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This digital document is a journal article from Electronic Commerce Research and Applications, published by Elsevier in 2007. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.

Description:
This paper deals with the preattentive processing of banner advertisements under competitive interference conditions. In the absence of competitive… linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3DB000PDYMBA” rel=”nofollow”>More >>

Preattentive processing of banner advertisements: The role of modality, location, and interference