- ISBN13: 9781885693846
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
In this updated edition of Developing Successful Sport Marketing Plans, internationally renowned sport marketing professor David Stotlar takes you inside the world of sport management to explain how to build a marketing plan that works. Drawing on his own comprehensive experience and an understanding of the sport industry that can only come from an insider, he provides the specific issues to consider, the essential questions to guide your thinking, and the right exe… More >>
Developing Successful Sport Marketing Plans
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March 19th, 2010
Ifydcat 
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The text came on time and in the condition that was as promised. Great seller!
Rating: 4 / 5
First edition of this book was a disappointing investment. Would not under any circumstances look at this 2nd edition.
Rating: 1 / 5
The title seemed very promising but unfortunately I was not impressed. It just barely touches the areas of work that need to be done in a marketing plan with a sports perspective. Anyone who wants to work on a marketing plan for their sports organisation will find it vague at the very best.
Rating: 2 / 5