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Marketing is going through a revolution. We are seeing a fundamental shift from brands pushing marketing messages in one direction to one in which they are involved in a two way engagement with their customers. Its a conversation that takes place over online and offline channels, using powerful analytics to understand and recognize the value of every single customer. Its talking to them, learning from them and building products and services around their needs. Its personal. Achieving this goal however calls for radical and highly innovative strategies in customer engagement. This is completely new territory for many organisations. In this highlight summary of the Engaging Times European Summit, you will learn from industry experts and get practical advice about how to make the transition to two-way, multi-channel, intelligent marketing. Leaders in the fields of brand, direct and data will be there to give frank accounts of their experiences with modern engagement and offer practical advice for marketers embarking on new engagement strategies.