CPAPortal.com

Product Description
This study covers the latent demand outlook for direct mail advertising across the states and cities of the United States. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given some 12,920 cities across in the United States. For each city in question, the percent share the city is of it’s state and of the United States is reported. These comparative benchmarks allow the reader to quickly gauge a city vis-à-vis ot… More >>

The 2007-2012 Outlook for Direct Mail Advertising in the United States