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March 16th, 2010 
Ifydcat 
- ISBN13: 9781427796714
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
If you work with clients in any industry, The Art of Client Service is for you. If you work in an advertising or marketing agency, then this book is indispensable.Distilling decades of experience, advertising executive Robert Solomon has compiled the definitive resource for advertising and marketing account executives: a fast-reading, pocket-size, actionable checklist of 58 essential ideas to help client service professionals improve their account management strateg… More >>
The Art of Client Service: 58 Things Every Advertising & Marketing Professional Should Know, Revised and Updated Edition
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Hello, I’m the author, and I’d like to tell you a little about this substantially new version of The Art of Client Service.
First, it’s a major improvement over the previous book. Among other additions, there’s a smart, new introduction by Carat CEO David Verklin, along with new chapters on “Why Client Service Matters,” “How to Write a Letter of Proposal,” “The Zen of PowerPoint,” and “Does Technology Matter.”
Second, in addition to the book, there is a companion website (key in the book’s title) that’s filled with useful tools for suits and others who care about serving clients well.
Third, there’s an updated bibliography, plus new, very amusing New Yorker cartoons throughout.
Finally, the writing: it’s better, sharper, maybe even a little funnier.
Of the three books I’ve written on client service, this by far is the most helpful.
Rating: 5 / 5
Following Robert Solomon’s 54 rules will turn your staff members into better account executives. Perhaps think of this list as making up a course on how to teach people to become better service representatives and build effective client relationships. Although some of the rules may seem arbitrary and redundant, others have plenty of merit. The rules suggest that account reps improve by becoming better informed about clients’ sales, communications and customer goals; learning how to recommend the best media to accomplish clients’ strategies; doing homework to gain insight into clients’ industries and discovering new ways for clients to build their businesses. The rules go on to advise on precise skills, such as outlining successful client creative briefs. This short book suffers from its forced structure, but getAbstract says those who want to build their account rep skills will find it a handy checklist for helping clients in marketing, public relations, sales promotion, special events or advertising.
Rating: 4 / 5
I bought a number of copies of the first edition of this book and gave them away to co-workers in the account services business. I looked everywhere for more copies and welcomed the new edition. Well done, Robert! This book is a must for ad agency service people and anyone else who deals with clients.
Rating: 5 / 5
I had purchased this book with the hope the book was going to cover “client service” as a topic relative to any business… however, it relates to client service specific to the world of advertising agencies and the create people who desgin ads.
The book explores service principles for the advertising industry in 1-2 pages. Some of these points are great, others less so.
If you’re not in advertising…. this is not for you.
Rating: 3 / 5
I’ve been in client service for four years. I found the content of Solomon’s book very succinct, thoughtful, and universally applicable. I can see myself re-reading this book every year or so just as a reminder of the things that should be done to keep my clients happy. Definitely a must-read for all professionals that have clients to service (not just marketing/advertising professionals).
Rating: 5 / 5