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March 16th, 2010 
Ifydcat Google Adwords was too large to get my site a lot of traffic; I seemed to be at the bottom of the list for my smaller budget.
I saw somewhere that yahoo web hosting had a similar service to Google Adwords.
I was told that you can set your own budget, etc.
Does anyone know if yahoo has this kind of service and can someone post the link if they do?
Thanks.
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yes it does.
http://sem.smallbusiness.yahoo.com/searchenginemarketing/onlinemarketing.php?cc=2&o=USPX06
Google is better quality traffic! You can lower your CPC by optimizing your campaigns (split testing ads to get best CTR) and optimize landing page with google guidelines. By providing the most relevant ad to the most relevent landing page you will see a drop in CPC and your ad will move up in position. Check out video on adword triangulation method and adwords help!
Best of Luck!
Yahoo Search Marketing is costlier than Google but both are effective. Cheaper option is bidvertiser and you also get $20 credit. Check out this article…it may help you.
http://www.dollarshower.com/utilized-your-free-bidvertiser-traffic-yet/
Yes, Yahoo has a Search Engine Marketing service available (its called Yahoo Search Marketing) and here’s the link to it:
http://searchmarketing.yahoo.com/
However, I personally would still prefer Google Adwords – for it will give you the most targeted traffic. I tried using it before and I the result is very bad. Google Adwords is still my #1 choice.
Hope this helps. Good luck!