Comments on: The Psychology of Advertising: A Simple Exposition of the Principles of Psychology in Their Relation to Successful Advertising, http://cpaportal.com/1413/the-psychology-of-advertising-a-simple-exposition-of-the-principles-of-psychology-in-their-relation-to-successful-advertising/ CPA, Promotional and Online Advertising Solutions Sat, 27 Mar 2010 15:30:02 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: Loren Woirhaye http://cpaportal.com/1413/the-psychology-of-advertising-a-simple-exposition-of-the-principles-of-psychology-in-their-relation-to-successful-advertising/comment-page-1/#comment-3965 Loren Woirhaye Mon, 15 Mar 2010 22:26:26 +0000 http://cpaportal.com/1413/the-psychology-of-advertising-a-simple-exposition-of-the-principles-of-psychology-in-their-relation-to-successful-advertising/#comment-3965 Some, many even of the old advertising books are worth <br />reading. To me, this is not one of them. Just because <br />a book was written long ago does not mean it contains <br />pearls of wisdom. <br /> <br />There are several old books on the subject that are worth <br />reading more than once. There are also many good contemporary <br />books which cover the same topic both in context and <br />language more relevant to today's marketplace. Rating: 2 / 5 Some, many even of the old advertising books are worth

reading. To me, this is not one of them. Just because

a book was written long ago does not mean it contains

pearls of wisdom.

There are several old books on the subject that are worth

reading more than once. There are also many good contemporary

books which cover the same topic both in context and

language more relevant to today’s marketplace.
Rating: 2 / 5

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