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Comment posted on The Psychology of Advertising: A Simple Exposition of the Principles of Psychology in Their Relation to Successful Advertising, by Loren Woirhaye

Some, many even of the old advertising books are worth

reading. To me, this is not one of them. Just because

a book was written long ago does not mean it contains

pearls of wisdom.

There are several old books on the subject that are worth

reading more than once. There are also many good contemporary

books which cover the same topic both in context and

language more relevant to today’s marketplace.
Rating: 2 / 5

Recent comments by Loren Woirhaye

• tips on attracting more members to my forum please?
  Maybe your forum is not user friendly? Make sure that it is very easy to use and understand the purpose of. Track your stats to your website with something like google analytics or statcounter. See if you are getting the hits , and where you are losing the sign-up’s.

  Also put up a few topics to get the forums started , have your friends sign up and reply to the forums to make it look a bit more busy.

  Best of luck to you!

• tips on attracting more members to my forum please?
  your forum has to be “topical” as in it must be relative to a passionate part of the population.
• cost of billboard advertising or mobile advertising?
  Roadside billboards here are between 500-700 per week, minimum of 4 weeks.
• explain core concept of marketing?
  Marketing tells people about your solution to their problems.
• explain core concept of marketing?
  Marketing is process of understanding consumer needs and providing value that is superior to the competition, to satisfy them.

  Product, price, place and promotion are the core elements of the “marketing mix”.

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