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The Psychology of Advertising: A Simple Exposition of the Principles of Psychology in Their Relation to Successful Advertising,

March 15th, 2010 Ifydcat

Product Description
This volume is produced from digital images created through the University of Michigan University Library’s preservation reformatting program. The Library seeks to preserve the intellectual content of items in a manner that facilitates and promotes a variety of uses. The digital reformatting process results in an electronic version of the text that can both be accessed online and used to create new print copies. This book and thousands of others can be found in the … More >>

The Psychology of Advertising: A Simple Exposition of the Principles of Psychology in Their Relation to Successful Advertising,

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One Response to “The Psychology of Advertising: A Simple Exposition of the Principles of Psychology in Their Relation to Successful Advertising,”

  1. Loren Woirhaye says:
    March 15, 2010 at 10:26 pm

    Some, many even of the old advertising books are worth

    reading. To me, this is not one of them. Just because

    a book was written long ago does not mean it contains

    pearls of wisdom.

    There are several old books on the subject that are worth

    reading more than once. There are also many good contemporary

    books which cover the same topic both in context and

    language more relevant to today’s marketplace.
    Rating: 2 / 5

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