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March 15th, 2010 
Ifydcat 
Product Description
An extended conversation between two veteran journalists: former newspaper editor Joan Stewart and former TV reporter George McKenzie. They reveal dozens of tips and strategies for using the print media to get free publicity more believable, powerful, productive and profitable than any advertising you can BUY at any price…. More >>
How to Use Newspapers and Magazines for Public Relations, FreeAdvertising, Internet Marketing, Website Promotion, and Small Business Publicity
How to Use Newspapers and Magazines for Public Relations, FreeAdvertising, Internet Marketing, Website Promotion, and Small Business Publicity
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I guess this CD might be worth a few bucks if you live in a small or medium size town and you want some insight on the best way to approach your local newspaper. However, if you are trying to get any kind of national publicity, or you want to learn about internet marketing, this audio book is absolutely no help at all.
Rating: 1 / 5
George McKenzie is right on because he has been on the receiving end of PR pitches. He knows what will and won’t get the attention of your market. His style is friendly, easy to understand and breaks information into bite size pieces.
I have bought a good handful of his materials, and they are all excellent. Recently, I had major major coverage of my book in a large metropolitan newspaper. About 2/3 of one page was on my book. Thank you George.
Norman Lieberman, author
…
Rating: 5 / 5
The strategies and applications for using newspapers and magazines for publicity revealed here are things the man-on-the-street would never have thought of. Thank you George!
Rating: 5 / 5
I came across some of George McKenzie’s products during an extensive search online. I decided I liked the way he presented his material, so I ordered from him rather than the numberous compeititors. I’m glad I did! I’m starting my own business and had no idea where to start with getting the word out. This book was very useful. The only way I would have given it five stars is if it actually did the work for me. (That’s my way of saying it surpassed my expectations and provided me with the ideas and guidance I was hoping for but that I assumed would require much more research on my part.) A definite must for anyone who wants to publicize their small business!
Rating: 4 / 5