Comments on: Successful Direct Marketing Methods http://cpaportal.com/1300/successful-direct-marketing-methods/ CPA, Promotional and Online Advertising Solutions Sat, 27 Mar 2010 15:30:02 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: Anonymous http://cpaportal.com/1300/successful-direct-marketing-methods/comment-page-1/#comment-3576 Anonymous Mon, 15 Mar 2010 17:37:40 +0000 http://cpaportal.com/1300/successful-direct-marketing-methods/#comment-3576 This is a good book for getting an overview of Direct Marketing. It<br />is, however, not up to date. From the time of the last publishing<br />(1996, 6th edition) there have been many changes in the world of<br />direct marketing. Some of the terminology is outdated, especially in<br />the chapter on creative writing. There is no mention of newer types<br />of direct marketing, i.e Loyalty Programs and the chapter on New Media<br />is thin, with scant info. on the internet. (This review refers to a previous edition of this title.)<br /> Rating: 4 / 5 This is a good book for getting an overview of Direct Marketing. It
is, however, not up to date. From the time of the last publishing
(1996, 6th edition) there have been many changes in the world of
direct marketing. Some of the terminology is outdated, especially in
the chapter on creative writing. There is no mention of newer types
of direct marketing, i.e Loyalty Programs and the chapter on New Media
is thin, with scant info. on the internet. (This review refers to a previous edition of this title.)
Rating: 4 / 5

]]> By: Anonymous http://cpaportal.com/1300/successful-direct-marketing-methods/comment-page-1/#comment-3575 Anonymous Mon, 15 Mar 2010 15:17:40 +0000 http://cpaportal.com/1300/successful-direct-marketing-methods/#comment-3575 The book lists and describes the direct marketing media you can use (magazines, newspapers, direct mail, etc), but it doesn't really give an insight on what works, what doesn't. Don't expect to get a good advice on how to write headlines for instance. There are no case studies or examples. If you are a beginner, or a student, it might come handy.<p>I was a little disappointed though. Rating: 3 / 5 The book lists and describes the direct marketing media you can use (magazines, newspapers, direct mail, etc), but it doesn’t really give an insight on what works, what doesn’t. Don’t expect to get a good advice on how to write headlines for instance. There are no case studies or examples. If you are a beginner, or a student, it might come handy.

I was a little disappointed though.
Rating: 3 / 5

]]> By: Barbara Manning http://cpaportal.com/1300/successful-direct-marketing-methods/comment-page-1/#comment-3574 Barbara Manning Mon, 15 Mar 2010 12:26:17 +0000 http://cpaportal.com/1300/successful-direct-marketing-methods/#comment-3574 Mr. Stone lays out in complete and easily to understand terms, the essential techniques for planning objectives and strategies and properly using tactics.<p>Every direct marketer has read this book and uses its guidelines for timeless, quality, financially successful direct marketing planning.<p>I encourage you to read it. Rating: 5 / 5 Mr. Stone lays out in complete and easily to understand terms, the essential techniques for planning objectives and strategies and properly using tactics.

Every direct marketer has read this book and uses its guidelines for timeless, quality, financially successful direct marketing planning.

I encourage you to read it.
Rating: 5 / 5

]]> By: John t http://cpaportal.com/1300/successful-direct-marketing-methods/comment-page-1/#comment-3573 John t Mon, 15 Mar 2010 11:27:48 +0000 http://cpaportal.com/1300/successful-direct-marketing-methods/#comment-3573 although informative .. this is one of the most boring and sometimes obvious textbooks i have ever read Rating: 1 / 5 although informative .. this is one of the most boring and sometimes obvious textbooks i have ever read
Rating: 1 / 5

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