RSS Feed
Twitter
March 15th, 2010 
Ifydcat 
Product Description
How do you get your students actively engaged in applying concepts while writing a marketing plan? What types of tools would you like to help guide them along in the creation process? How do you integrate the ever-changing business environment into the idea of writing marketing plans? Never has a carefully crafted, properly implemented marketing plan been more important to business success. The text illustrates how marketing planning is actually appli… More >>
Marketing Plan Handbook, The, and Pro Premier Marketing Plan Package
Posted in 
Tags:
I was working on a marketing plan and just needed a bit of clarity on a few topics and I happened to come across the Marketing Plan handbook by Marian Burk Wood. What a great book. It discussed the key elements of the plan and supported each with great examples of everyday companies. This book could be used by a novice marketers or a seasoned vets. it has a great format to build a solid plan.
Rating: 5 / 5