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what are the main advantages and disadvantages of internet advertising from companys point of view?

March 14th, 2010 Ifydcat

Hello,
i’m doing a research on pros and cons of internet advertising from advertisers perspective. Would much appreciate a professional response.Thanks in advance

what are the main advantages and disadvantages of internet advertising from companys point of view?

Posted in Uncategorized Tags: Advantages, Advertising, companys, disadvantages, from, internet, main, point, view

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One Response to “what are the main advantages and disadvantages of internet advertising from companys point of view?”

1. danpwn says:

   March 14, 2010 at 8:59 pm

   This list is not exhaustive, by any means.

   Pros:
   Allows interactivity
   Easy to take up the call to action (by clicking through)
   Media costs can be cheaper than traditional print/tvc/radio
   Allows high level of targeting to the required audience
   Not limited by geography
   Highly measurable to see if campaign is working
   Short term booking/material and cancellation deadlines

   Cons:
   Can annoy your target market – reduce brand loyalty
   High level of clutter
   Limited production quality due to banner size restrictions
   Adblocking software can be used